Product Agent

Costs tracked per SKU

• SKU 4471 · Cast-iron skilletCOGS £18.60 · shipping £3.9047% margin
• SKU 2210 · Linen throwreturns 4.2% · duties 6.5%31% margin
• SKU 8817 · Oak side tableCOGS £48.00 · shipping £14.2019% margin
• SKU 3302 · Ceramic vase setLTV £212 · post-sale +£1844% margin
• SKU 5590 · Wool rug 200cmCOGS £61.50 · returns 7.1%12% margin

Profit Control ProfitClarity^TM

Set the profit you want to keep

Profit target7%

0%10%20%30%

• Recalculating bids3,981 SKUs · back-solved from true profit…Done
• Bids updated2,214 up · 1,767 down · avg ROAS 4.1× → 4.4×Done
• Synced to Google Ads37 campaigns · no approvals neededSynced

Cost Tracking MarginStack^TM

SKU 4471 · Cast-iron skillet

• Sale price+£39.00
• COGS−£18.60
• Shipping−£3.90
• Payment fees−£0.75
• Returns · 4.2%−£1.64
• Import duties−£0.81
• Packaging−£0.62
• Customer service−£0.85
• Post-sale revenue+£2.10
• LTV uplift+£4.30

Campaign Agent

One SKU · one group · one bid

• Core · High Margin212 product groups · tROAS 4.5Live
• Booster128 product groups · tROAS 3.8Live
• Seasonal · Autumn58 product groups · starts 1 SepScheduled
• Outdoor · New range12 products added todayBuilding
• Clearance6 out of stock · pausedPaused

Bid Agent

Recalculated from true profit

• SKU 4471 · 4.2× → 4.6×price change · margin held↑ +9%
• SKU 8817 · 3.8× → 5.1×cost update · below target↓ −26%
• SKU 2210 · 3.6× → 3.4×profit target 22% → 25%↑ +6%
• SKU 3302 · 2.9× → 2.6×LTV confirmed · invest↑ +12%
• SKU 5590 · 4.0× → 6.0×returns up · protect margin↓ −33%

Sale Impact

Summer Sale · −15% · 14 days

RevenueBaseline

Revenue+34%vs baseline

Profit+£4.2kafter discount

ROAS3.1× → 4.4×+42%

Post-sale+6%lift held 3 wks