The GROW MethodologyTM
Three core principles, refined over 20 years and £1.2 billion of incremental revenue. Every GROW agent is trained on them — and every campaign we build follows them.
Product cost management
CFO-grade product economics
Every business runs on the same fundamentals: know what things cost you, know what they return, and make sure the gap is profit. Google Shopping is no different — yet most accounts bid on products without knowing what each sale is actually worth.
ROAS is not profit. A 5× ROAS on a product with a 15% margin loses money; a 2.5× ROAS on a 60% margin product makes it. Until the true cost of every SKU is known, every bid is a guess.
- 15+ costs tracked per SKU — COGS, shipping, payment fees, returns, import duties, packaging, customer-service fees, platform fees and more
- Lifetime value and post-sale revenue added back, so repeat buyers are valued correctly
- Costs imported automatically from a sheet, CSV or your store — and kept current as prices change
OutcomeYou know the exact profit of every product, every day — the foundation for everything that follows.
Precision bidding
Every SKU nurtured with a fully costed bid
With true costs known, each product gets its own ROAS bid — back-solved to hit the precise target that generates the profit you want. Not a blended account target that over-pays for weak products and starves strong ones.
- Profit target setting — choose the profit you want to keep with a simple slider; the bids recalculate instantly
- Flexible options for brands who want to capture market share — bid past break-even deliberately, not accidentally
- Confidence over break-even — bids can use measured customer LTV and upsell or post-sale revenue, so you invest where repeat value is proven
- Automatic syncing to Google — every price change, cost update or target change triggers a recalculation and pushes to Google Ads
OutcomeSpend flows to the products that make money at the level you choose — and stops flowing to the ones that don't.
Campaign structure
One SKU, one group, one bid
Grouping products with average bids produces average results. Each nurtured SKU — with its precision bid, built on full cost tracking — should have its own product group inside your campaigns.
- Gives Google's smart bidding a clean signal per product, so it can do its job properly
- Lets winners scale and losers throttle independently — no cross-subsidy inside a group
- Impossible to do at scale by hand — which is exactly why almost nobody does it
OutcomeThis is the biggest lever you have for sustainable, predictable, profitable growth — and automation is what unlocks it.
Delivered with
Speed
Deploy faster than your competitors. Build campaigns in minutes, not weeks; update bids within moments of a price or cost change.
- Build campaigns faster
- Update bids after changes, quicker
- Use automation to run structures that would be too hard for most teams to manage manually — a significant strategic advantage
Measured with
Intelligent reporting
See what matters without digging: COGS, CAC and profit per sale, the impact of every sale and every change — quantified.
- Automatically track the impact of sales
- Track the impact of changes — to quantify and measure the actions taken
- Summarise key actions and KPIs, saving hours of digging through data
See how you measure up
Answer five questions and get a scorecard against each principle — where you're strong, where profit is leaking, and what GROW would do about it.